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Insights & updates

May 28, 20266 min read

Trust is the real product. Here is how we think about transparency, tone and graceful failure when building conversational AI.

May 14, 20268 min read

Why grounding answers in your own documents beats a clever model guessing — explained without the jargon.

Apr 30, 20265 min read

Deflection rate is a vanity number on its own. These are the signals we watch to know an assistant is helping.

Apr 18, 20264 min read

The moment a bot steps aside is the moment that defines the experience. A short guide to seamless escalation.

Apr 02, 20267 min read

One assistant, ninety languages, no parallel scripts to maintain. Here is the architecture that makes it work.

Mar 21, 20265 min read

Your brand has a personality. Your assistant should too. A practical look at shaping how ASoc speaks.